A consistent pattern emerges when you look across innovative populations. They take well worn ideas from different contexts and combined them in a new one.
<aside> 👉 Innovation is often just a Remix of good ideas into new domains
</aside>
In Charles Duhigg's Smarter, Faster, Better he gave the example of West Side Story. It brought together elements from many different genres and applied them to a Shakespeare plot and became one of the most successful and influential plays of all time.