The Four Laws of Behavior Change

Enabling Good Habits

Make the cue obvious. Make the craving attractive. Make the response easy. Make the reward satisfying.

Breaking Bad Habits

Make the cue invisible. Make the craving unattractive. Make the response difficult. Make the reward unsatisfying.

Related Notes

Habit Loop

Habit Loop & Change

Habit Change: Cues

Habit Change: Appeal

Habit Change: Ease

Habit Change: Satisfaction